Jay Timmons

Jay Timmons is president and CEO of the National Association of Manufacturers (NAM) and chairman of the board of the NAM's Manufacturing Institute. The NAM is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector. 

Stephen Moret: Tell me about the NAM. What drew you to the organization and what’s kept you here?

Jay Timmons: Being able to advocate on behalf of not just manufacturers, but really on behalf of what makes America exceptional. We talk a lot about the pillars of an exceptional America. Those are free enterprise and competitiveness, individual liberty, and equal opportunity. Manufacturers embody all of those pillars. We have such a rich history in the development of this nation, of building the economy, and also of lifting people up all across this country. It’s a wonderful industry to be associated with.

Moret: You were chief of staff for Governor Allen, who was responsible for creation of the Virginia Economic Development Partnership. How well has that played out?

Timmons: I work with all 50 states, so I can’t show favorites. But I do think the other 49 understand that I have some allegiance to Virginia because I was involved in it for so many years.

I think the best thing that Virginia has going for it is the quality of the people. The drive and spirit of the people of Virginia is truly unrivaled. And every community in every part of the state has its own identity, its own culture, and every single one of them are attractive places to be.

Moret: It’s a special place for sure.

Timmons: It is, there’s no question.

Moret: Looking at manufacturing in the U.S., it’s one of the dominant drivers of our economy. One of the things I think that the NAM has helped to do is tell the story that it’s not just about all the great direct manufacturing jobs. When you consider the impact on so many other industries across the economy, manufacturing really is responsible for roughly a third of the entire U.S. economy.

At the same time, a lot of people don’t realize how important manufacturing is to the economy, to our competitiveness, to our growth as a country, and opportunity in the country. What do you think we can do to better get the word out about the importance of manufacturing to the U.S.?

Timmons: I think it’s really important to look at data. When you’re looking at manufacturing, you realize it’s not just one of the most important factors in driving the economy. It’s really the most important factor of any economy, of any country in the world. In the United States, for every dollar that’s invested in manufacturing, $1.81 of spin-off economic activity occurs. That is the highest multiplier effect of any sector of the economy in the United States. For every job that’s created in manufacturing, another four to five jobs are created in other sectors. The tangential effects of manufacturing investment and job creation are enormous.

But I think your real question here, and it’s a question I hear all the time, is why don’t people take manufacturing more seriously? I’ve heard so many people say, “Oh, manufacturing is dying, you don’t want to go there. You want to go into technology.” Guess what? Technology is manufacturing, manufacturing is technology. They’re fused together.

I think the story of modern manufacturing is not told particularly well. People think of your grandfather’s manufacturing. Manufacturing today is very modern, it’s very sleek. You think in terms of new inventions, new creations. Think in terms of pharmaceuticals, think in terms of better health care and medical devices. That’s all manufacturing.

Think about the transportation of the future. That’s all manufacturing. If you want to talk about powering a city, or a state, or a nation, and you want to think about traditional types of powering our energy needs versus the future of how we’re going to power energy needs, that’s all manufacturing. Manufacturing today is really all about the future.

When we tell that story to young people, they get pretty excited about the possibilities. One of my jobs here is to help recruit more young people into manufacturing, because we have almost a half a million jobs today that are open because we don’t have folks with the right skills. And that number is going to grow to 2.4 million in the next 10 years.

Moret: We can’t have a conversation about manufacturing without talking about the skills gap. I’m curious about your thoughts on that, and what you think we could do better, both in states and localities, to better align what our educational institutions are doing with the needs of the workplace.

Timmons: We have a huge misalignment in terms of our educational products and the needs of manufacturers. In that regard, I will say that community colleges and technical schools are very adept at moving their curriculum forward and working with local employers to discuss what the needs are. We don’t adapt as well or as quickly, perhaps, in primary and secondary education. I think our four-year institutions have a hard time making course corrections as quickly as perhaps we need them in the economy.

That’s not to say they’re not willing. I have a tremendous affinity for our system of higher education in Virginia. Frankly, I think it’s probably the best in the country. Again, a little bit of a bias there, and I’m very proud of our primary and secondary education systems.

Moret: It really is remarkable, what’s happening in Virginia in education. One of the things that impressed me shortly after I started was learning that Virginia’s goal is to be the most educated state in the country, and that the way we’re going to measure that goal is not just by what percentage of our population has a bachelor’s degree or higher, but also what percentage has some kind of post-secondary work-relevant credential or higher, including certificates, associate degrees, and a whole range of technical programs.

Timmons: I think that’s exactly the right way to approach it.

Certainly, some jobs in the economy and even some jobs in manufacturing need that four-year or advanced degree. But there are a tremendous number of jobs that you might need a few years of technical training or community college for, or for which a high school degree may be enough. And we’re talking about average salaries of over $80,000. Depending on whether you go to college or not, you may not even have any college debt with that.

Manufacturing jobs are not only very attractive for the money, but they’re also attractive because of the innovation and the things that you get to do in those jobs. You’re helping to create the future. They’re exciting and they can be the career of a lifetime.

Jay Timmons

Moret: When we talk about globalization and where manufacturers choose to make things, we often think of China or the lower cost countries as taking U.S. jobs because of cost. And that’s certainly been part of what’s happened.

But the other part that’s been really interesting is that over time, some of these shifts are less about low cost, but about the sheer availability of that technical workforce being greater in some other places. It’s something we’re trying to put more attention on in Virginia. And I think in general, the country, we could argue, needs to have a balanced focus in terms of post-secondary education.

Often, people think everybody needs to go to college, everybody needs a bachelor’s degree, right? But real workforce needs are a little bit more balanced with more sub-baccalaureate and bachelor’s together.

Timmons: I would agree with that. I think on your China point, and the point of investment outside the United States, a lot of that over the course of the last 20 years has been a result of an imbalance in tax and regulatory policy.

Over the last 18 months, manufacturers have argued successfully for a more competitive tax policy, one where we were not below average, or even just average. We’re above average now. We argued for regulatory certainty. We’ve been given both of those things by this administration.

Now, in my mind, manufacturers have an obligation. We made promises that if we got those things, we were going to invest in the United States, we were going to hire more American workers, we were going to raise wages and benefits. We’ve done all of those things. We would make sure that the air was cleaner, the water was cleaner, the environment was healthier. That’s on us. And we’re delivering and I’m really proud of manufacturers for doing that. Over the course of the last two years, we’ve had the best job creation in manufacturing that we’ve seen in a long time. You compare that to 2016, where there was actually a decrease in manufacturing jobs. The last two years, we’ve created almost half a million jobs in manufacturing.

Now, as we talked about earlier, we can’t fill all of those because we don’t have necessarily the folks with the right skills; we can’t find them. But it’s obviously a lot of great opportunity for manufacturers, and I think for Americans, because of the right policies.

Moret: As you talk to companies, are there particular occupations that come up frequently or types of skill sets that are concerns?

Timmons: I’ve tried to drill down on that, no pun intended, to find out exactly what it is folks are looking for. And what we get back oftentimes is it’s a whole range. You definitely will find a need for technicians; electrical, industrial maintenance and, certainly, welders and machinists. I don’t think the fact should be lost that manufacturing includes a lot of other jobs which might not be in folks’ minds considered traditional manufacturing jobs. You think of HR and marketing and accounting. We struggle to find folks for those jobs, too.

Those technical jobs seem to be the toughest because we have misalignment right now in our educational needs and system.

Moret: Certainly, when I’ve talked to the manufacturers, overwhelmingly it’s skilled positions that seem to be the dominant thing folks struggle with.

Timmons: No question about that. Just to be very blunt about it, manufacturers have a responsibility, too. It’s one thing to say we need more CNC machinists, but we need to help some of these community college or technical schools actually purchase some machinery to be able to have the students learn on the job, or perhaps bring them in as apprentices to our operations so they can learn and earn at the same time and get college credit for what they’re doing at work.

Moret: Considering the policy reforms that have been helpful that have been made recently, is the skills gap kind of the top of the list at this point?

Timmons: It is definitely at the top of the list. I would probably put concerns about trade as number two.

If you think in terms of North America, it’s vital for manufacturers that the USMCA gets ratified, and ratified soon. Uncertainty of any type is a concern for any business. For manufacturers who have to make investment decisions months, even years, in advance, it can be detrimental. And it can hold back a lot of investment and job creation. We don’t want to see that happen.

If you look at China — we talked a little bit about China and a lot of investment that occurred there. China’s big problem is, they steal.

They steal our intellectual property, they force localization. I mean, they cheat. It’s not the way we do business. It’s not the way a market economy does business.

I should add infrastructure is huge as well. We have called for a significant investment in infrastructure. We put out a proposal called Building to Win almost three years ago. It calls for over a trillion dollars of spending and it does what a lot of other proposals don’t do. It provides a lot of options as far as user fees that should be considered to actually pay for the needs we have. And you well know that a trillion dollars is only about half of the need out there. We’ve got a lot of needs in this country. And we’re way far behind our competitors.

Moret: Let’s shift gears just a little bit. As you think about economic competitiveness for manufacturing at the level of states, what are some of the things you see that state leaders should be doing to not only support their existing manufacturing base, but to be competitive for future manufacturing investment?

Timmons: Well, tax laws are always very important. The tax code of any state to the extent that localities are involved, that’s extraordinarily important. The regulatory environment is important as well. Certainty is critical. Making sure that those who invest in the state understand what the rules of the road are in the state. There’s nothing more disruptive to investment and job creation than having a sense of uncertainty. I think that can be done and should be done on a bipartisan basis.

I would throw in something else I know is controversial, but I think it’s absolutely vital to who we are as a country. I would like to see states speaking up about the importance of the immigrant community on their success as a state, their communities, and their workforce. If we have 500,000 jobs open in manufacturing, we have 7 million jobs open economy-wide. We have more jobs open today than we have Americans looking for jobs. That to me is an economic imperative.

I think that manufacturers, in particular, have a special role in leading a discussion on immigration reform. We put out a proposal called A Way Forward, and it takes on the economic imperative, the national security imperative, the humanitarian imperative. And we think it’s a workable program.

Immigration is important, not just for filling some of that workforce need we have, but really diversity and inclusion overall. Our manufacturers have found that the more diverse the workplace, the more productive we are and the more successful we are.

Moret: One thing we haven’t talked about yet is energy. What are some of the big issues right now from an energy perspective relative to manufacturing?

Timmons: Manufacturers use one-third of the nation’s energy output. Think about that; that’s a tremendous amount of energy we consume. So the cost of energy does matter if we’re going to be competitive as a country. The greater the mix of energy, the better our ability to contain the cost of energy.

We need to focus on expanding all types of energy production so we’re the most competitive we can be as a country.

Moret: In economic development, we often hear the term “advanced manufacturing” thrown around. But everybody seems to mean different things. I’m curious, if I say advanced manufacturing, is there a way to describe that, or is it more of a loose term?

Timmons: The way I would describe it is, if you survived the recession, you’re advanced manufacturing by definition. And I really, truly mean that, because you were forced to be as competitive as you possibly could be.

Moret: I realize there’s no way to pull out the crystal ball, but what are the big trends you see happening over the next five to 10 years in manufacturing?

Timmons: If you asked me that five years ago, I couldn’t have predicted what we’re seeing today.

I think the trends you’re going to see are more digitization, for sure. You’re going to see the importance of data more than ever. Robotics are going to become more and more important to the production process. But from a trend perspective, you’re going to need higher and higher skills for manufacturing workers. It’s why we pay more than any other sector of the economy on average, and it’s why we have this workforce skills gap and need for training of our workers.

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