Anita leads the Commonwealth's efforts to promote Virginia as America’s Top State for Business. She oversees integrated marketing strategies that showcase Virginia’s competitive advantages, including digital branding, trade show engagement, and site consultant outreach. Her leadership ensures that VEDP remains a key driver in attracting transformative business investments and creating high-quality jobs across the state.
Experience:
Anita’s previous role as CEO of the Downtown Development Authority (DDA) and Downtown Lafayette Unlimited in Lafayette, Louisiana, highlighted her ability to foster community revitalization. During her tenure, the district saw unprecedented growth, with over 60 new businesses opening and occupancy surpassing 90 percent. She also championed residential development, resulting in nearly 200 new housing units and laying the groundwork for long-term community vibrancy. Her earlier roles in marketing, communications, and government relations with One Acadiana, along with her foundational experience as a research associate and intern in local and regional economic development organizations, equipped her with a deep understanding of business attraction and community growth.
Education:
B.A., Organizational Communications — University of Louisiana at Lafayette