Kristine O'Dette
LinkedinExpertise at a glance
- More than 20 years of experience developing marketing strategies that drive growth, engagement, and brand differentiation
- Deep understanding of brand development, demand generation, and customer-focused marketing across business and consumer markets
- Proven ability to align teams, partners, and messaging around a unified strategy that supports business growth
Kristine O’Dette leads Virginia’s economic development marketing and communications strategy, positioning the Commonwealth as a premier destination for business, innovation, and investment. Her focus is on strengthening Virginia’s global brand, developing data-driven marketing campaigns, and helping companies understand the advantages of locating and growing in the Commonwealth.
An expert who transforms market insight into a compelling business growth narrative
Kristine brings more than two decades of marketing experience across multiple industries, including leadership roles at Capital One Financial and McKesson Corporation. Her background includes brand strategy, demand generation, product marketing, customer engagement, and strategic communications. This experience informs her approach to developing integrated marketing initiatives that strengthen Virginia’s reputation, attract business investment, and align partners around a shared vision for growth.
"Virginia's brand is a real advantage because it offers more than just a strong business environment - it brings together great talent, best in class infrastructure, and a high quality of life. When companies choose Virginia, they're not just growing their business; they're becoming a part of a community that supports long-term success"
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