SteelMaster Buildings, LLC of Virginia Beach has been honored with the Growth Through Global Trade Award, a prestigious national award created by UPS in support of the National Export Initiative. SteelMaster Buildings, which recently completed VEDP’s Virginia Leaders in Export Trade (VALET) program, was the only company in the entire United States to receive the award.
Recognizing that 95 percent of the world’s consumers live outside of the U.S., SteelMaster Buildings began to develop an international sales strategy five years ago. The company added a multilingual employee to work with its sales team. In July 2007, SteelMaster Buildings joined VEDP’s VALET program and began implementing its international sales strategy.
VEDP's VALET program incorporates services from a team of experienced international service providers who assist the VALET companies with their international goals. Service providers such as attorneys, Web designers, bankers, translators and freight-forwarders contribute essential skills for expansion into international markets.
When SteelMaster joined the program, the company’s international network consisted of four representatives. In less than two years, SteelMaster Buildings’ network grew to more than 40 representatives. Today, the Virginia company has more than 40,000 buildings worldwide in more than 40 countries and on six continents. SteelMaster Buildings graduated from the VALET program in July 2009 and continues to work with VEDP’s International Trade team to reach new goals of establishing relationships in Latin America, Eastern Europe, and China.