VSU Small Farm Outreach Program Helps Sabra Grow First Crop of Chickpeas in Virginia

Wednesday, 30 July 2014 09:05 by Info@YesVirginia.org
It’s harvest time and good news for Sabra Dipping Co. Virginia State University’s College of Agriculture is about to gather one of Virginia’s first ever crop of chickpeas...

It’s harvest time and good news for Sabra Dipping Co. Virginia State University’s College of Agriculture is about to gather one of Virginia’s first crop of chickpeas.

Sabra has partnered with VSU to research the possibility of sourcing chickpeas, the main ingredient in its top-selling hummus, closer to the company’s 49-acre campus in Chesterfield County. Sabra is the No. 1 brand of hummus in the U.S. and has established both a manufacturing operation and R&D Center of Excellence on its campus at Ruffin Mill Industrial Park in Chesterfield County.

Sabra first announced plans to establish a facility in Virginia in November 2008. Part of the company’s decision to locate in Chesterfield County was the proximity to VSU’s College of Agriculture. “During the company’s decision-making process, we arranged several meetings with the College of Agriculture to explore opportunities to grow chickpeas in Virginia and enhance the profitability of the company,” said Renee Chapline, president and CEO at Virginia Gateway Region.

Over the last two years, Sabra and VSU have implemented Dr. Harbans Bhardwaj’s chickpea research through the university’s Small Farms Outreach Program. Cliff Somerville, a VSU Small Farm Outreach agent, has worked with a number of farms across Virginia to test the growth of different varieties of chickpeas.

According to Somerville, while last year’s crops were largely a washout due to weather conditions (excessive rain) and a problem with worms, VSU and Sabra discovered that one type of chickpea seed worked well in Virginia — the “Billy Bean” variety.

This year, VSU only planted the “Billy Bean” variety and Somerville supervised one of those test sites – three acres on a farm in Halifax County.

“The plants got up to around 30 inches and it’s a good population with about 32-34 pods per stalk,” said Somerville. “It’s a successful crop. We’ve done a test run with the combine to check moisture levels, and we’re getting ready to do a full harvest in the next week or so. This will be one of the first crops of chickpeas grown in Virginia.”

The success of Virginia’s first group of chickpea crops has the potential to be a win-win for both Sabra and Virginia farmers. It would allow Sabra to shorten its supply chain and reduce risk by sourcing one of its main ingredients closer to the company’s manufacturing facility. It also would provide diversification for Virginia farmers, particularly those in the tobacco region.

To learn about Virginia’s plentiful resources, and how the Commonwealth’s higher education institutions partner with businesses to innovate, click here.

VSU Small  Farm Outreach agents Cliff Somerville and Derrick Cladd, program director William Crutchfield and cooperating farmer Mr. James Brown (left to right) examine plants in Halifax County, part of Virginia’s first successful group of chickpea crops. Photo courtesy of Virginia State University.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© 2014 All rights reserved.
YesVirginia Business Blog | All posts tagged 'yesva app'

VEDP Releases Two New Marketing Tools for Mobile Devices

Friday, 31 October 2014 15:26 by Info@YesVirginia.org
VEDP recently released two new marketing tools for use on mobile devices. First, the YesVA App version 2.0 was released to the Apple App Store. For those who have already downloaded the original app to your iPad or iPhone, you can obtain the new version in the Updates section of the App Store...

VEDP recently released two new marketing tools for use on mobile devices.

First, the YesVA App version 2.0 was released to the Apple App Store. For those who have already downloaded the original app to your iPad or iPhone, you can obtain the new version in the Updates section of the App Store.

New features for the YesVA App version 2.0 include:

  • Overall redesign to iOS 7 standards for design and user interface
  • The ability to filter properties by region
  • Better property grouping and functionality in map view
  • Better search functionality which matches the search function of the VirginiaScan desktop version

There were no changes made to the Android version. For those who have never downloaded the app, links to both the Apple and Android versions are available at http://www.YesVirginia.org/aboutus/app.

Second, we have also released the VEDP iBook. This interactive sales tool allows economic development professionals to present to clients on the road using only an iPad. The VEDP iBook links directly to VirginiaScan for property searches and the Compare Virginia tool for side-by-side comparisons between Virginia and other states and MSAs on key economic metrics.

Content also includes video testimonials from C-level industry peers and interactive graphical presentations of Virginia’s premier assets, including our workforce, infrastructure and transportation network.

These interactive tools are another demonstration of the innovation that is alive and well in the Commonwealth. We hope these will assist our economic development partners in marketing Virginia as the best state for business to companies across the globe. To learn more, click here.

A view of the VEDP iBook homepage.

VEDP’s Digital Advertising Recognized by Richmond Ad Club

Monday, 10 June 2013 13:36 by Info@YesVirginia.org
VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show...

VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show.

Judged by a panel of nationally-recognized advertising and design professionals, VEDP’s advertising agency of record, Elevation, won the silver and bronze awards in the interactive category for its VEDP work.

VEDP launched the YesVA mobile app for iPad, iPhone and Android devices in the fall of 2012. This interactive tool allows clients to perform property searches and compare Virginia to other states in major business categories.

The app is available for free download at http://www.yesvirginia.org/App, or through the AppleApp Store and Google Play store.

The YesVA mobile app is part of VEDP’s digital marketing campaign targeting C-level executives and site selection consultants in selected geographies across the U.S., Europe and Asia, including native language advertisements in the German and Chinese markets.

The campaign, which began in 2012 and continues into 2013, is expected to generate more than 23 million impressions on the websites of leading business and site selection publications. The Wall Street Journal, Forbes, Bloomberg BusinessWeek, Site Selection, Area Development, Financial Times Asia and Financial Times Germany were among the selected media outlets. The campaign also incorporated pay-per-click search engine marketing via Google AdWords.

By helping companies make the most informed decision on business locations, the YesVA mobile app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.

To learn why Virginia’s unique combination of resources has encouraged businesses to prosper here for more than 400 years, click here.

A view of the Virginia ad from The Wall Street Journal app.

VEDP Launches “YesVA” App

Thursday, 1 November 2012 13:48 by Info@YesVirginia.org
Today, VEDP launched the YesVA app for iPad, iPhone and Android devices available for download by visiting www.YesVirginia.org/app or through the App Store and Google Play Store...

Today, VEDP launched the YesVA app for iPad, iPhone and Android devices available for download by visiting www.YesVirginia.org/app or through the App Store and Google Play Store.

The YesVA app is an interactive tool that allows clients and site selection consultants to perform site and building searches and compare Virginia to other states, directly from a mobile device.

The YesVA app allows users to perform the following actions:
   •  Explore Virginia’s existing inventory of available properties in an easy-to-use map
   •  Navigate properties by type and narrow down options based on user requirements
   •  Save properties for later and share them with contacts
   •  View 1:1 attributes of how Virginia compares to other states in major business categories
   •  View profiles for each of the communities, regions and MSAs in Virginia
   •  View recent industry announcements for each community
   •  Communicate with VEDP regarding any of the properties within the app

By helping companies make the most informed decision on business locations, the YesVA app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.

To download the free YesVa app, visit www.YesVirginia.org/app or go directly to the App Store and Google Play Store.

A view from the main screen of the YesVa app.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© Copyright 2016

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.