VEDP Releases Two New Marketing Tools for Mobile Devices

Friday, 31 October 2014 15:26 by Info@YesVirginia.org
VEDP recently released two new marketing tools for use on mobile devices. First, the YesVA App version 2.0 was released to the Apple App Store. For those who have already downloaded the original app to your iPad or iPhone, you can obtain the new version in the Updates section of the App Store...

VEDP recently released two new marketing tools for use on mobile devices.

First, the YesVA App version 2.0 was released to the Apple App Store. For those who have already downloaded the original app to your iPad or iPhone, you can obtain the new version in the Updates section of the App Store.

New features for the YesVA App version 2.0 include:

  • Overall redesign to iOS 7 standards for design and user interface
  • The ability to filter properties by region
  • Better property grouping and functionality in map view
  • Better search functionality which matches the search function of the VirginiaScan desktop version

There were no changes made to the Android version. For those who have never downloaded the app, links to both the Apple and Android versions are available at http://www.YesVirginia.org/aboutus/app.

Second, we have also released the VEDP iBook. This interactive sales tool allows economic development professionals to present to clients on the road using only an iPad. The VEDP iBook links directly to VirginiaScan for property searches and the Compare Virginia tool for side-by-side comparisons between Virginia and other states and MSAs on key economic metrics.

Content also includes video testimonials from C-level industry peers and interactive graphical presentations of Virginia’s premier assets, including our workforce, infrastructure and transportation network.

These interactive tools are another demonstration of the innovation that is alive and well in the Commonwealth. We hope these will assist our economic development partners in marketing Virginia as the best state for business to companies across the globe. To learn more, click here.

A view of the VEDP iBook homepage.

VEDP’s Digital Advertising Recognized by Richmond Ad Club

Monday, 10 June 2013 13:36 by Info@YesVirginia.org
VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show...

VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show.

Judged by a panel of nationally-recognized advertising and design professionals, VEDP’s advertising agency of record, Elevation, won the silver and bronze awards in the interactive category for its VEDP work.

VEDP launched the YesVA mobile app for iPad, iPhone and Android devices in the fall of 2012. This interactive tool allows clients to perform property searches and compare Virginia to other states in major business categories.

The app is available for free download at http://www.yesvirginia.org/App, or through the AppleApp Store and Google Play store.

The YesVA mobile app is part of VEDP’s digital marketing campaign targeting C-level executives and site selection consultants in selected geographies across the U.S., Europe and Asia, including native language advertisements in the German and Chinese markets.

The campaign, which began in 2012 and continues into 2013, is expected to generate more than 23 million impressions on the websites of leading business and site selection publications. The Wall Street Journal, Forbes, Bloomberg BusinessWeek, Site Selection, Area Development, Financial Times Asia and Financial Times Germany were among the selected media outlets. The campaign also incorporated pay-per-click search engine marketing via Google AdWords.

By helping companies make the most informed decision on business locations, the YesVA mobile app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.

To learn why Virginia’s unique combination of resources has encouraged businesses to prosper here for more than 400 years, click here.

A view of the Virginia ad from The Wall Street Journal app.

VEDP Launches “YesVA” App

Thursday, 1 November 2012 13:48 by Info@YesVirginia.org
Today, VEDP launched the YesVA app for iPad, iPhone and Android devices available for download by visiting www.YesVirginia.org/app or through the App Store and Google Play Store...

Today, VEDP launched the YesVA app for iPad, iPhone and Android devices available for download by visiting www.YesVirginia.org/app or through the App Store and Google Play Store.

The YesVA app is an interactive tool that allows clients and site selection consultants to perform site and building searches and compare Virginia to other states, directly from a mobile device.

The YesVA app allows users to perform the following actions:
   •  Explore Virginia’s existing inventory of available properties in an easy-to-use map
   •  Navigate properties by type and narrow down options based on user requirements
   •  Save properties for later and share them with contacts
   •  View 1:1 attributes of how Virginia compares to other states in major business categories
   •  View profiles for each of the communities, regions and MSAs in Virginia
   •  View recent industry announcements for each community
   •  Communicate with VEDP regarding any of the properties within the app

By helping companies make the most informed decision on business locations, the YesVA app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.

To download the free YesVa app, visit www.YesVirginia.org/app or go directly to the App Store and Google Play Store.

A view from the main screen of the YesVa app.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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