LiteSteel Technologies America, Canon, Optical Cable Corporation, Northrop Grumman Shipbuilding and GE Energy were recently showcased in IndustryWeek as the definition of advanced manufacturing.
LiteSteel was touted for its globality and Canon for its sustainability. Northrop Grumman Shipbuilding was highlighted for its successful supply chain network and Optical Cable Corporation for customization. GE Energy received high marks for leading-edge technology.
Had they paid for that horn-tooting ink in the form of an advertisement it a) would not have had the credibility of a third-party validator such as IndustryWeek behind it and b) would have cost upward of $10,000. Instead, these companies in June gave an hour of their time, some refreshments and a few chotchkies bearing their brand. In return, they received positive coverage in one of the most powerful business-to-business media venues out there thanks to their participation in the Virginia Advanced Manufacturing Media Tour, hosted by VEDP.
VEDP coordinates two media tours annually to bring awareness to industries that are experiencing success across Virginia. While the chief objective of the tour is to promote Virginia as an ideal business location, we also manage to snag a positive headline here and there for participating companies.
Media tours are just one of many ways VEDP works to nurture Virginia’s relationship with its corporate community. A company’s partnership with the Commonwealth doesn’t end when the shovel pierces the Earth. It’s only just beginning. To learn more about partnering with Virginia, visit www.YesVirginia.org.