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VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show.
Judged by a panel of nationally-recognized advertising and design professionals, VEDP’s advertising agency of record, Elevation, won the silver and bronze awards in the interactive category for its VEDP work.
VEDP launched the YesVA mobile app for iPad, iPhone and Android devices in the fall of 2012. This interactive tool allows clients to perform property searches and compare Virginia to other states in major business categories.
The app is available for free download at http://www.yesvirginia.org/App, or through the AppleApp Store and Google Play store.
The YesVA mobile app is part of VEDP’s digital marketing campaign targeting C-level executives and site selection consultants in selected geographies across the U.S., Europe and Asia, including native language advertisements in the German and Chinese markets.
The campaign, which began in 2012 and continues into 2013, is expected to generate more than 23 million impressions on the websites of leading business and site selection publications. The Wall Street Journal, Forbes, Bloomberg BusinessWeek, Site Selection, Area Development, Financial Times Asia and Financial Times Germany were among the selected media outlets. The campaign also incorporated pay-per-click search engine marketing via Google AdWords.
By helping companies make the most informed decision on business locations, the YesVA mobile app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.
To learn why Virginia’s unique combination of resources has encouraged businesses to prosper here for more than 400 years, click here.
A view of the Virginia ad from The Wall Street Journal app.
HP Hood recently announced plans to expand its facility in Frederick County through an $84.6 million investment that will create 75 new jobs.
This project represents the biggest investment in 30 years by an expanding company in Frederick County. It will allow the company to increase its ultra-high-temperature production capacity. This method of pasteurizing milk products allows a longer shelf life, and the Frederick County plant is the largest facility of its type in the U.S.
HP Hood is one of the primary dairy producers in the country, with nearly $2 billion in sales and 15 plants across the U.S. The company’s well-known brands include Hood, Crowley, Simply Smart Milk, Heluva Good!, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY’S® Milk and Milkshakes, and Blue Diamond Almond Breeze® almond milk.
The company has successfully operated the Frederick County plant since 2001, growing to 500 employees with the help of this expansion.
Virginia’s food and beverage industry is expanding at a rapid pace. So far in 2013, Virginia food and beverage companies have announced 12 projects, creating more than 900 jobs and bringing almost $500 million of investment into the Commonwealth.
Food and beverage companies love Virginia because the Commonwealth provides a strategic East Coast location, premier transportation network, highly-productive advanced manufacturing workforce, favorably priced utility rates and a corporate tax rate of six percent that remains unchanged since 1972.
To learn why leading food and beverage companies like Hershey Foods, McKee Foods, Nestlé Prepared Foods, Kraft Foods and Green Mountain Coffee Roasters have all established operations in Virginia, click here.
For the second year in a row, Virginia was honored with a Silver Shovel Award from Area Development magazine in the 5-10 million population category.
The award recognizes Virginia for its economic development achievements in creating new jobs and attracting new businesses and investment into the Commonwealth. Virginia previously won in 2006, 2009 and 2012.
Area Development, one of the leading site selection publications, has run this awards program for eight years. Each state submits 10 projects that broke ground in 2012, and the magazine uses weighted scores based on added jobs per capita, amount of investment, number of new facilities and industry diversity to select the winners.
The 10 outstanding projects that helped make Virginia a winner are as follows:
Green Mountain Coffee Roasters – Isle of Wight County
Health Diagnostic Laboratory – City of Richmond
Bechtel Corporation – Fairfax County
Metron Aviation – Loudoun County
Web Parts, LLC – City of Danville
McKesson Corp. – Frederick County
Ply Gem Windows – Franklin County
The Vitamin Shoppe – Hanover County
Phoenix Packaging Operations, LLC – Pulaski County
BAE Systems – Montgomery County
According to the magazine, “If there’s one word to describe Virginia, it could be ‘diverse.’ From an economic point of view, that’s a great thing. There’s growth to be found in many corners of the economy, and that bodes well for prosperity as well as for making it onto the Silver Shovels list.”
Virginia continues to garner accolades as a top state for businesses from leading institutions, including Forbes.com, CNBC, Pollina Corporate Real Estate and Site Selection magazine.
To learn how Virginia’s unique combination of assets has helped businesses succeed in the Commonwealth for more than 400 years, click here.
The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.
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